AI Brand Visibility: See Where AI Tools Mention and Cite You

What we measure

A mention is when an AI answer names your brand. A citation is when it links to a source, which may be your site or someone else's. Both matter, and they often differ. You can be cited as a source without being recommended, or recommended based on a review site's page.

For each prompt we record whether you were mentioned, where you appeared in any list, which sources were cited, and whether the facts were right. We do the same for your main competitors. Over a full prompt set, that gives you a share of voice you can track month to month.

Starting with an AI visibility audit

Most clients begin with a one-time review. It sets the baseline for everything after.

• Prompt set – We build prompts by buyer stage, product, and location, using your sales questions and search data.
• Multi-platform runs – We run each prompt several times on each AI tool, since answers vary between runs.
• Source analysis – We list the domains AI tools cite most in your category and whether you appear on them.
• Accuracy check – We flag wrong prices, outdated products, or mixed-up company details in AI answers.
• Competitor view – We show which competitors appear most often and the sources that seem to support them.

Why answers change, and how we handle it

AI answers are not fixed. The same prompt can return different brands an hour apart. Results also shift with location, account history, and model updates. A single screenshot proves very little.

So we run each prompt more than once and report rates, such as how often you were named across runs. We keep the prompt set stable so month-to-month numbers are comparable. When we add prompts, we report them separately at first. We also note model and feature changes that may explain a jump or drop.

The tools and data behind the reports

We use a mix of commercial tracking platforms and our own manual tests. Options include Semrush's AI tools, Ahrefs Brand Radar, Profound, and Peec AI. Tools disagree because they sample differently, so we explain what each number means.

We also connect visibility to traffic. In GA4 we group referrals from chatgpt.com, perplexity.ai, gemini.google.com, and copilot.microsoft.com. We track conversions from that traffic where your setup allows. Some AI visits arrive without a referrer, so these numbers are a floor, not a full count.

Turning findings into work, and pricing

Tracking only helps if it leads to action. Missing from answers often points to content or entity gaps, which our LLM optimization work addresses. Missing from cited sources points to outreach through digital PR for AI search.

Our pricing starts at ₹40,000 a month, plus 18% GST. You get the exact price in your free proposal. Cost depends on the number of prompts, platforms, markets, and competitors. We will not promise more mentions, since AI tools decide what to say. This service is part of our generative engine optimization services.

Last updated: 18 October 2026