Case study · Sports Media, News & Publishing
ESPN Cricinfo: 120M+ monthly visits with AEO-first SEO
Client
ESPN Cricinfoespncricinfo.com
Industry
Sports Media, News & Publishing
The challenge
Cricinfo was ranking below position 1 on most high-volume cricket searches during IPL season, even though it is the world's most trusted cricket site.
Results
120M+
Monthly visits
Top-2
All major keywords
#1
All-time record
What we did
- Restructured the content strategy around AEO-first formatting.
- Built seasonal keyword clusters for IPL and ICC events.
- Targeted featured snippets.
- Rebuilt internal linking.
- Used entity-based SEO so Google understood matches, players and tournaments.
The outcome
Featured snippets across all major cricket searches, top-2 rankings on all major keywords and an all-time record of 120M+ monthly visits.
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