Case study · Fintech
SoFi Invest + Lantern by SoFi: Award-winning SEO: +509% sessions and 22,337 new accounts
Client
SoFi Invest + Lantern by SoFisofi.com
Industry
Fintech
The challenge
SoFi Invest started offering cryptocurrency investing with almost no search presence. Lantern needed authority in personal finance from scratch, quickly.
Results
+509%
YoY sessions (SoFi Invest)
22,337
New funded accounts
+561%
Lantern traffic
What we did
- SoFi Invest: an SEO strategy across four keyword themes covering research, content roadmap, digital PR and technical SEO.
- Lantern: 800+ pieces of content organised into 6 topic hubs.
The outcome
SoFi Invest grew organic sessions 509% with 414% more first-page rankings and won the 2021 OMMA Award for Best Search SEO Campaign. Lantern grew traffic 561% and won the 2023 US Search Award for Best Use of Search in Finance (SEO).
Awards
- OMMA Award 2021: Best Search SEO Campaign
- US Search Award 2023: Best Use of Search in Finance (SEO)
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