Case study · News & Publishing
Pubninja (10 publishers): Keeping 20M+ monthly visits safe from AI Overviews
The challenge
Almost all traffic came from search. When AI Overviews started taking clicks, the whole portfolio was at risk.
Results
20M+
Monthly visits
9
Distribution channels
−80%
Production time
What we did
- Ran GEO and AEO audits on all 10 sites.
- Trained editorial teams on E-E-A-T and LLM-friendly content structure.
- Moved every site onto 9 syndication channels, including MSN, Apple News, Flipboard, SmartNews and Newsbreak.
- Built a COPE workflow that cut production time by 80%.
- Secured Knowledge Panels for several publishers.
The outcome
20M+ monthly visits spread across 9 channels instead of depending on search alone, with 80% less production time.
Last updated:
More case studies
Get similar results
Tell us about your business and goals. We'll send a free proposal.