Case study · Real Estate
Kay Properties: +904% organic traffic and #1 above Wikipedia
The challenge
Kay Properties had to rank against strong competitors, including Wikipedia, for DST 1031 exchange and real estate investment searches.
Results
+904%
Organic traffic
4,760
Conversions
#1
Above Wikipedia
What we did
- Combined off-page authority building with in-depth content SEO.
- Targeted DST 1031 exchange and real estate investment searches.
- Built a pillar-and-cluster content structure.
The outcome
Kay Properties became the go-to source in its niche and ranked above Wikipedia for key terms, with +904% organic traffic and 4,760 conversions.
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