--- title: "Wine Marketing Agency for Wineries and Wine Brands | Mandato" description: "Wine marketing agency for wineries selling direct: wine club growth, release campaigns and online sales planned within shipping and alcohol ad rules." url: https://mandato.agency/industries/wine-ecommerce-marketing/ last_updated: 2026-10-18 language: en --- Industry # A Wine Marketing Agency for Wineries That Sell Direct We are a wine marketing agency for wineries and wine brands that sell direct to consumers online. We grow your wine club, plan release campaigns and turn tasting room visitors into online buyers. Every plan works within state shipping laws and alcohol advertising rules. [Get a free proposal](https://mandato.agency/contact/) Read the FAQ Price In your free proposal Based on your goals and scope Part of [Ecommerce Marketing Services](https://mandato.agency/ecommerce-marketing/) Proposal Free Plan and price in writing ## Direct sales are where wineries keep margin Most wine in the US moves through the three-tier system of producer, distributor and retailer. Each tier takes a share. Direct-to-consumer sales, through your tasting room, website and wine club, let you keep more of each bottle and own the customer relationship. That makes your customer list one of your most valuable assets. Many online wine buyers first met the brand in person, at the winery, a tasting or a restaurant. Our job is to capture those people, keep in touch and make buying the next case easy. ## Growing and keeping wine club members For many wineries, the wine club is the core of direct revenue. We work on both sides of it. Sign-ups come from the tasting room, the website and events. We set up simple sign-up flows, tablet forms for staff and clear explanations of shipments, pricing and perks. Retention comes from good communication: shipment previews, tasting notes, pairing ideas, member events and an easy way to customize or skip a shipment. Our [subscription ecommerce](https://mandato.agency/ecommerce-marketing/subscription-marketing/)[and retention marketing](https://mandato.agency/ecommerce-marketing/retention-marketing/) teams handle the flows. We track member churn by tier and by how members joined. That shows which sign-up sources bring long-term members and which bring people who cancel after one shipment. ## Shipping laws, age checks and ad rules Direct wine shipping is legal in most states, but rules vary. Many states require a permit, volume limits, tax filing and reporting, and a few still restrict direct shipping. Compliance tools such as ShipCompliant check orders against state rules. Your compliance team or provider owns this, and we keep marketing in line with it, for example by not promoting shipping to states you cannot serve. Buyers must be 21 or older, and carriers require an adult signature at delivery. We set up age confirmation at checkout and in sign-up forms. Wine labels and advertising also fall under TTB rules. On Meta and Google, alcohol ads are allowed in the US with restrictions, including no targeting of people under the legal drinking age. We plan audiences and creative to match. ## What our wine digital marketing agency runs Most of the work runs on owned channels, supported by careful paid media. - **[Release and allocation campaigns](https://mandato.agency/ecommerce-marketing/product-launch/)** – Pre-release notes, allocation emails and launch timing for new vintages and limited bottlings. - **Tasting room capture** – Sign-up forms, follow-up emails after a visit and first-order offers for visitors. - **Wine photography and stories** – Bottle shots, vineyard images and content about the people and the land. - **Email and SMS** – Seasonal offers, pairing guides and holiday gifting, sent with proper consent. - **Store platform work** – Campaigns run through platforms such as Commerce7, WineDirect or Shopify with compliance tools connected. ## Pricing and what to expect You get a clear price in your free proposal, after we look at your goals. Cost depends on your club size, the number of releases each year and the channels we run. Media spend is billed separately. We will not promise a set number of new club members or sales. Wine buying is seasonal and personal, and much of it starts with a visit. We will help you capture and keep more of those buyers. See our [full ecommerce marketing services](https://mandato.agency/ecommerce-marketing/). Last updated: 18 October 2026 Get a free proposal Tell us about your goals. We'll reply with a plan and a price. [Get my free proposal](https://mandato.agency/contact/) Results ## Before and after: proof from client work Screenshots from client accounts. Each caption says only what the screenshot shows. [![Casio India Shop: 12 months to October 2021: 2.11M clicks and 50M impressions from Google Search.](https://mandato.agency/assets/img/evidence/casio-gsc.jpg)](https://mandato.agency/assets/img/evidence/casio-gsc.jpg) Casio India Shop 12 months to October 2021: 2.11M clicks and 50M impressions from Google Search. Source: Google Search Console [![Truemeds: 26.5K mentions in AI answers and 10M monthly organic traffic.](https://mandato.agency/assets/img/evidence/truemeds-semrush.jpg)](https://mandato.agency/assets/img/evidence/truemeds-semrush.jpg) Truemeds 26.5K mentions in AI answers and 10M monthly organic traffic. Source: Semrush, India, 19 Mar 2026 Case studies ## Related case studies We don't have a case study in this industry yet. These are results from our Ecommerce Marketing Services work in other industries. ![Kay Properties logo](https://mandato.agency/assets/img/clients/kay-properties.png) - Real Estate ### [Kay Properties](https://mandato.agency/case-studies/kay-properties/) +904% organic traffic and #1 above Wikipedia ![Apollo Hospitals logo](https://mandato.agency/assets/img/clients/apollo-hospitals.png) - Healthcare ### [Apollo Hospitals](https://mandato.agency/case-studies/apollo-hospitals/) 1,000+ optimized pages and ₹89 Cr in revenue ![GetZype logo](https://mandato.agency/assets/img/clients/getzype.png) - Fintech ### [GetZype](https://mandato.agency/case-studies/getzype/) From 167K to 1.27M monthly organic sessions FAQ ## Wine Marketing Agency: questions ### What does a wine marketing agency do for wineries? It plans and runs the email, content, social and paid campaigns that sell wine direct. For most wineries, the biggest focus is wine club growth and retention. It also covers release campaigns and turning tasting room visits into online orders. ### Can wineries run Facebook and Google ads? Yes, in the US, with restrictions. Ads must not target people under 21 and must follow each platform's alcohol policy. Some creative choices, such as showing excessive drinking, are not allowed. ### Do you handle shipping compliance? No. Shipping permits, tax filing and state reporting belong with your compliance team or a compliance provider. We make sure our campaigns, targeting and offers match the states you are licensed to ship to. ### How do we reduce wine club cancellations? Give members choice and good communication. Shipment previews, customization, skip options and member-only events all help. We track why members leave and test changes against those reasons. ### What does wine marketing cost? Media spend is separate. We confirm scope in writing. --- Mandato Agency · https://mandato.agency/industries/wine-ecommerce-marketing/ · hello@mandato.agency