--- title: "Health and Wellness Marketing Agency for DTC Brands | Mandato" description: "Health and wellness marketing agency for supplement and wellness brands: education-led content and ads with claims kept within FTC and FDA rules." url: https://mandato.agency/industries/health-and-wellness-ecommerce-marketing/ last_updated: 2026-10-18 language: en --- Industry # A Health and Wellness Marketing Agency That Keeps Claims Clean We are a health and wellness marketing agency for brands that sell supplements, personal care, sleep, recovery and wellness products online. We grow sales with education-led content and careful ads, and we keep product claims within FTC and FDA rules. That protects your ad accounts, your payment processing and your reputation. [Get a free proposal](https://mandato.agency/contact/) Read the FAQ Price In your free proposal Based on your goals and scope Part of [Ecommerce Marketing Services](https://mandato.agency/ecommerce-marketing/) Proposal Free Plan and price in writing ## Who buys wellness products and why Wellness buyers are usually trying to solve a problem or reach a goal: sleep better, recover faster, support digestion, feel more energetic. Many have tried other products before and are skeptical. They read labels, look for third-party testing and check reviews before buying. That makes education the core of the marketing. Clear explanations of ingredients, doses and how a product fits a routine build trust better than bold promises. Bold promises also create legal risk, which is the next point. ## Keeping claims within FTC and FDA rules Dietary supplements in the US fall under the Dietary Supplement Health and Education Act, known as DSHEA. Supplements can make structure and function claims, such as "supports restful sleep," but they cannot claim to diagnose, treat, cure or prevent a disease. Structure and function claims must carry the standard FDA disclaimer. The FTC requires that health claims be backed by competent and reliable scientific evidence. Its Health Products Compliance Guidance, updated in 2022, explains what that means in practice. Testimonials count as claims too, so a customer story about curing a condition is a problem even if the customer believes it. We write copy, ads and creator briefs within these limits. Your regulatory adviser approves final claims, and we keep a record of the substantiation behind each one. ## Ad platform limits for wellness products Google and Meta both restrict some health products. Google blocks ads for unapproved substances and limits certain health claims. Meta does not allow ads that imply knowledge of a person's health condition, such as "Struggling with anxiety?" Meta also restricts weight loss ads, including targeting them to people under 18. Before-and-after images face limits on both platforms. We check current policies before every campaign, since they change often. We write ads that describe the product and its benefits without singling out the viewer. When an ad is rejected, we fix the cause rather than resubmitting the same thing. ## What our health and wellness digital marketing agency runs The plan covers education, trust and repeat purchase. - **Ingredient education** – Pages, guides and short videos on what each ingredient is, why it is included and how much is in each serving. - **Trust signals** – Third-party testing results, certifications you hold, clear labels and visible return policies. - **Compliant creator programs** – Creator briefs with approved claims and FTC disclosure rules, reviewed before posting. - **[Subscriptions](https://mandato.agency/ecommerce-marketing/subscription-marketing/)** – Subscribe-and-save plans with flexible timing for products taken daily. - **[Retention flows](https://mandato.agency/ecommerce-marketing/retention-marketing/)** – Onboarding that explains how and when to take a product, plus reorder reminders. ## Pricing and what we will not do You get a clear price in your free proposal, after we look at your goals. Cost depends on the number of products, the channels and how much content needs rewriting. Ad spend is billed separately. See our [Apollo Hospitals case study](https://mandato.agency/case-studies/apollo-hospitals/). We will not write disease claims, fake reviews or results that are not typical without clear context. We will not promise that an ad platform approves every ad. We will tell you when a claim is too risky and suggest a version that works. This is part of our [ecommerce marketing services](https://mandato.agency/ecommerce-marketing/). Last updated: 18 October 2026 Get a free proposal Tell us about your goals. We'll reply with a plan and a price. [Get my free proposal](https://mandato.agency/contact/) Results ## Before and after: proof from client work Screenshots from client accounts. Each caption says only what the screenshot shows. [![Casio India Shop: 12 months to October 2021: 2.11M clicks and 50M impressions from Google Search.](https://mandato.agency/assets/img/evidence/casio-gsc.jpg)](https://mandato.agency/assets/img/evidence/casio-gsc.jpg) Casio India Shop 12 months to October 2021: 2.11M clicks and 50M impressions from Google Search. Source: Google Search Console [![Truemeds: 26.5K mentions in AI answers and 10M monthly organic traffic.](https://mandato.agency/assets/img/evidence/truemeds-semrush.jpg)](https://mandato.agency/assets/img/evidence/truemeds-semrush.jpg) Truemeds 26.5K mentions in AI answers and 10M monthly organic traffic. Source: Semrush, India, 19 Mar 2026 Case studies ## Related case studies Our Ecommerce Marketing Services results for healthcare clients. ![Apollo Hospitals logo](https://mandato.agency/assets/img/clients/apollo-hospitals.png) - Healthcare ### [Apollo Hospitals](https://mandato.agency/case-studies/apollo-hospitals/) 1,000+ optimized pages and ₹89 Cr in revenue ![Max Healthcare logo](https://mandato.agency/assets/img/clients/max-healthcare.png) - Healthcare ### [Max Healthcare](https://mandato.agency/case-studies/max-healthcare/) ₹289 Cr revenue from organic search FAQ ## Health and Wellness Marketing Agency: questions ### What does a health and wellness marketing agency do differently? It plans marketing around claim rules as well as sales goals. That means copy, ads and creator content are checked against FTC and FDA rules before they go live. The result is fewer rejected ads and less legal risk. ### Can we say our supplement helps with a specific condition? Not if the claim is that it treats, cures or prevents a disease. Structure and function claims, such as supporting normal sleep, are allowed with the FDA disclaimer and proper evidence. Your regulatory adviser should approve the final wording. ### Why do our Meta ads keep getting rejected? Common causes include addressing the viewer's health directly, before-and-after images and claims that sound medical. We review rejected ads, find the pattern and rewrite them. Repeated rejections can affect your account, so it pays to fix the cause. ### Do you work with CBD brands? Yes, but CBD has its own platform and legal limits. See our CBD ecommerce marketing page for how we approach it. The plan is quite different from other wellness products. ### What does wellness marketing cost? Ad spend and creator fees are separate. Scope and fees are agreed in writing. --- Mandato Agency · https://mandato.agency/industries/health-and-wellness-ecommerce-marketing/ · hello@mandato.agency