---
title: "SoFi Invest + Lantern by SoFi Case Study: +509% YoY organic sessions"
description: "SoFi Invest + Lantern by SoFi case study: Award-winning SEO: +509% sessions and 22,337 new accounts. SoFi Invest grew organic sessions 509% with 414% more…"
url: https://mandato.agency/case-studies/sofi/
last_updated: 2026-10-18
language: en
---

![SoFi Invest + Lantern by SoFi logo](https://mandato.agency/assets/img/clients/sofi.png)

Case study · Fintech

# SoFi Invest + Lantern by SoFi: Award-winning SEO: +509% sessions and 22,337 new accounts

US fintech platform · Neil Patel Digital India

Client

SoFi Invest + Lantern by SoFi[sofi.com](https://www.sofi.com)

Industry

Fintech

Services

- [Content Marketing](https://mandato.agency/services/content-marketing/)
- [SEO Services](https://mandato.agency/seo-services/)
- [Technical SEO](https://mandato.agency/seo-services/technical-seo/)

![SoFi Invest + Lantern by SoFi: +509% YoY organic sessions](https://mandato.agency/assets/img/og/case-sofi.jpg)

## The challenge

SoFi Invest started offering cryptocurrency investing with almost no search presence. Lantern needed authority in personal finance from scratch, quickly.

## Results

+509%

YoY sessions (SoFi Invest)

22,337

New funded accounts

+561%

Lantern traffic

## What we did

- SoFi Invest: an SEO strategy across four keyword themes covering research, content roadmap, digital PR and technical SEO.
- Lantern: 800+ pieces of content organised into 6 topic hubs.

## The outcome

SoFi Invest grew organic sessions 509% with 414% more first-page rankings and won the 2021 OMMA Award for Best Search SEO Campaign. Lantern grew traffic 561% and won the 2023 US Search Award for Best Use of Search in Finance (SEO).

## Awards

- OMMA Award 2021: Best Search SEO Campaign
- US Search Award 2023: Best Use of Search in Finance (SEO)

Last updated: 18 October 2026

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Mandato Agency · https://mandato.agency/case-studies/sofi/ · hello@mandato.agency