---
title: "Pubninja (10 publishers) Case Study: 20M+ monthly visits | Mandato"
description: "Pubninja (10 publishers) case study: Keeping 20M+ monthly visits safe from AI Overviews. 20M+ monthly visits spread across 9 channels instead of depending on…"
url: https://mandato.agency/case-studies/pubninja/
last_updated: 2026-10-18
language: en
---

![Pubninja (10 publishers) logo](https://mandato.agency/assets/img/clients/pubninja.png)

Case study · News & Publishing

# Pubninja (10 publishers): Keeping 20M+ monthly visits safe from AI Overviews

Upworthy, Inquisitr, MEAWW, Market Realist, Green Matters and 5 more · Pubninja

Client

Pubninja (10 publishers)[pubninja.com](https://pubninja.com)

Industry

News & Publishing

Services

- [GEO Services](https://mandato.agency/generative-engine-optimization/)
- [AEO Services](https://mandato.agency/generative-engine-optimization/answer-engine-optimization/)
- [News SEO](https://mandato.agency/services/news-publishing-seo/)

![Pubninja (10 publishers): 20M+ monthly visits](https://mandato.agency/assets/img/og/case-pubninja.jpg)

## The challenge

Almost all traffic came from search. When AI Overviews started taking clicks, the whole portfolio was at risk.

## Results

20M+

Monthly visits

9

Distribution channels

−80%

Production time

## What we did

- Ran GEO and AEO audits on all 10 sites.
- Trained editorial teams on E-E-A-T and LLM-friendly content structure.
- Moved every site onto 9 syndication channels, including MSN, Apple News, Flipboard, SmartNews and Newsbreak.
- Built a COPE workflow that cut production time by 80%.
- Secured Knowledge Panels for several publishers.

## The outcome

20M+ monthly visits spread across 9 channels instead of depending on search alone, with 80% less production time.

Last updated: 18 October 2026

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Mandato Agency · https://mandato.agency/case-studies/pubninja/ · hello@mandato.agency