---
title: "Kay Properties Case Study: +904% organic traffic | Mandato"
description: "Kay Properties case study: +904% organic traffic and #1 above Wikipedia. Kay Properties became the go-to source in its niche and ranked above Wikipedia for…"
url: https://mandato.agency/case-studies/kay-properties/
last_updated: 2026-10-18
language: en
---

![Kay Properties logo](https://mandato.agency/assets/img/clients/kay-properties.png)

Case study · Real Estate

# Kay Properties: +904% organic traffic and #1 above Wikipedia

US real estate investment platform · Neil Patel Digital India

Client

Kay Properties[kpi1031.com](https://www.kpi1031.com)

Industry

Real Estate

Services

- [SEO Services](https://mandato.agency/seo-services/)
- [Content Marketing](https://mandato.agency/services/content-marketing/)

![Kay Properties: +904% organic traffic](https://mandato.agency/assets/img/og/case-kay-properties.jpg)

## The challenge

Kay Properties had to rank against strong competitors, including Wikipedia, for DST 1031 exchange and real estate investment searches.

## Results

+904%

Organic traffic

4,760

Conversions

#1

Above Wikipedia

## What we did

- Combined off-page authority building with in-depth content SEO.
- Targeted DST 1031 exchange and real estate investment searches.
- Built a pillar-and-cluster content structure.

## The outcome

Kay Properties became the go-to source in its niche and ranked above Wikipedia for key terms, with +904% organic traffic and 4,760 conversions.

Last updated: 18 October 2026

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Mandato Agency · https://mandato.agency/case-studies/kay-properties/ · hello@mandato.agency