---
title: "ESPN Cricinfo Case Study: 120M+ monthly visits | Mandato"
description: "ESPN Cricinfo case study: 120M+ monthly visits with AEO-first SEO. Featured snippets across all major cricket searches, top-2 rankings on all major keywords…"
url: https://mandato.agency/case-studies/espn-cricinfo/
last_updated: 2026-10-18
language: en
---

![ESPN Cricinfo logo](https://mandato.agency/assets/img/clients/espn-cricinfo.png)

Case study · Sports Media, News & Publishing

# ESPN Cricinfo: 120M+ monthly visits with AEO-first SEO

Global sports news platform · Neil Patel Digital India

Client

ESPN Cricinfo[espncricinfo.com](https://www.espncricinfo.com)

Industry

Sports Media, News & Publishing

Services

- [AEO Services](https://mandato.agency/generative-engine-optimization/answer-engine-optimization/)
- [Technical SEO](https://mandato.agency/seo-services/technical-seo/)
- [News SEO](https://mandato.agency/services/news-publishing-seo/)

![ESPN Cricinfo: 120M+ monthly visits](https://mandato.agency/assets/img/og/case-espn-cricinfo.jpg)

## The challenge

Cricinfo was ranking below position 1 on most high-volume cricket searches during IPL season, even though it is the world's most trusted cricket site.

## Results

120M+

Monthly visits

Top-2

All major keywords

#1

All-time record

## What we did

- Restructured the content strategy around AEO-first formatting.
- Built seasonal keyword clusters for IPL and ICC events.
- Targeted featured snippets.
- Rebuilt internal linking.
- Used entity-based SEO so Google understood matches, players and tournaments.

## The outcome

Featured snippets across all major cricket searches, top-2 rankings on all major keywords and an all-time record of 120M+ monthly visits.

Last updated: 18 October 2026

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Mandato Agency · https://mandato.agency/case-studies/espn-cricinfo/ · hello@mandato.agency